TREATMENT GRID

Production Project Treatment

Example production brief: BRIEF 4: Music Marketing  A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice.  Create an original music video and associated print or online material to promote the same artist or band.  You should create a cross-media production for an independent record label (such as 4AD) targeting a specialised audience of 16-35 year olds who have a specific interest in your chosen genre of music.  Task 1: Audio-Visual  Create an original music video to promote your new artist or band.  Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length.  You may use an existing song for your music video (this does not need to be copyright-free), but the song must not have an existing official music video.

Name and genre of music track/ film: normal girl – SZA. R&B/soul

Pages to be produced: audio visuals Magazine (front cover and inside spread)

Target Audience: 16+ girls mainly

Application of media language: camera shots, angles, movement to interpret the music and lyrics. Shots of the artists Narrative Masthead Main image

Representations and how they will be constructed: the representation of gender is the main representation.

Industry: production, distribution and marketing: low-key filing spots, accessible to everyone.